Decide
without guessing.

Test your decisions in synthetic societies.

Up to 10 million individuals who react, influence one another and evolve together.

Free trial
No credit card
Your inputs remain confidential.

Aerial view of a very dense crowd gradually dispersing into isolated individuals

10 millionsimulated individuals

19,409statistical constraints

40combined attributes

−73%error vs raking

0personal data required

Our public benchmark tests up to 40 attributes and 19,409 constraints, with 73% less statistical error than raking. View the benchmark and its limitations →

01 · SEE WHAT THE PRODUCT CAN DO

See how a decision spreads.

Adoption. Opposition. Influence. Polarisation. Cascades.

Up to 10 million simulated individuals.

Simulation · acceptance1.4M individuals

80 %50 %20 %

M0M4M8M12M16M20M24

+26 ptsacceptance gap at 24 months

1.4Msimulated individuals

Drill down to every voice.

Behind every collective movement, talk to any individual and understand why they react the way they do.

Synthetic individual · #04 812 337

Illustrative portrait of a synthetic individual, Anne, 65, retired architect

Anne, 65Retired architect · Lyon (69)Peri-urban · 2-person household

Price sensitivityhigh
Institutional trustlow
Risk aversionmoderate
Influence of close circlestrong

“I am not against the principle. But without an alternative near my home, I will pay twice.”

Reasoning made visible.

Understand each reaction — and what turns individual reactions into collective dynamics.

Reasoning chainTraceable

68%acceptance — scenario A

Why this result?

01Household car dependency34 %
02Monthly disposable income27 %
03Trust in how revenue is allocated21 %
04Local media exposure18 %

11 sources · INSEE, DREES, CEVIPOF

02 · UNDERSTAND

From individuals to society.

INDIVIDUAL: A coherent person. A history. Constraints. A way of reasoning.
POPULATION: Millions of representative, calibrated individuals.
SOCIETY: Individuals who observe one another, influence one another and change together.

03 · DIFFERENTIATE

The right population for your decision.

Customers, citizens, employees and stakeholders: Imagine All The People builds the relevant populations, compares scenarios and formulates strategic and operational recommendations.

DIMENSION

Direct LLM use

Off-the-shelf synthetic panel

Research institute study

Starting point

A prompt and context supplied by the user

Segments offered by the provider

A brief and a research protocol

A decision and the populations it affects

The population

Profiles described in the prompt

Profiles selected from the catalogue

People recruited according to the study protocol

A population built for the decision and calibrated using reference data

After a first result

Refine the prompt and continue the conversation

Explore further questions within the tool’s capabilities

Extend the analysis or data collection according to the protocol

Rerun scenarios with the same individuals and deepen the analysis when needed

Reading the results

Responses generated from the supplied context

Responses and analyses, depending on the service

Human responses and their analysis

Summaries linked to individual simulated responses

Role in the decision

Explore hypotheses and suggest courses of action

Inform a decision concerning the available target groups

Develop conclusions and recommendations from the study

Compare options and formulate strategic and operational recommendations

Starting point

Direct LLM use: A prompt and context supplied by the user
Off-the-shelf synthetic panel: Segments offered by the provider
Research institute study: A brief and a research protocol
Imagine All The People: A decision and the populations it affects

The population

Direct LLM use: Profiles described in the prompt
Off-the-shelf synthetic panel: Profiles selected from the catalogue
Research institute study: People recruited according to the study protocol
Imagine All The People: A population built for the decision and calibrated using reference data

After a first result

Direct LLM use: Refine the prompt and continue the conversation
Off-the-shelf synthetic panel: Explore further questions within the tool’s capabilities
Research institute study: Extend the analysis or data collection according to the protocol
Imagine All The People: Rerun scenarios with the same individuals and deepen the analysis when needed

Reading the results

Direct LLM use: Responses generated from the supplied context
Off-the-shelf synthetic panel: Responses and analyses, depending on the service
Research institute study: Human responses and their analysis
Imagine All The People: Summaries linked to individual simulated responses

Role in the decision

Direct LLM use: Explore hypotheses and suggest courses of action
Off-the-shelf synthetic panel: Inform a decision concerning the available target groups
Research institute study: Develop conclusions and recommendations from the study
Imagine All The People: Compare options and formulate strategic and operational recommendations

Research firms, consultancies and software providers: add simulation to your methods and offerings while retaining your expertise and client relationships. Explore the integration offering →

04 · INFORMED DECISIONS. COMPARED SCENARIOS.