DECISION INTELLIGENCE
One infrastructure. Seven functions. Very different decisions.
Executive leadership, strategy, marketing, innovation, research & insights, public affairs, or human resources: each function can use Imagine All The People to test decisions that affect populations before exposing them to the real world.
We do not organize use cases by industry. We organize them by decision.
7 functions · 32 documented Case Studies
01 — FUNCTION
Executive leadership
The decisions with the greatest consequences are judged by their indirect effects, which often become visible too late to correct.
- Choose between several defensible scenarios
- Prepare a decision that will be difficult to reverse
- Anticipate opposition before confronting it
- Transform a model without losing the people who make it work
CASE STUDIES
- ENERGY & UTILITIES“How can the planned closure of a thermal power plant be managed in its host territory?”1.1M residents and workers in the employment area · 14 profiles · 60 months
- FINANCIAL SERVICES“How should a publicly disclosed cyberattack be handled without worsening the loss of trust?”5 communication strategies compared on the same population
02 — FUNCTION
Strategy
A strategic scenario describes a future; that future depends on what real populations will do.
- Choose between several growth scenarios
- Sequence a transformation over time
- Decide whether to enter a new category
- Identify the most robust scenario
CASE STUDIES
- MAJOR BRANDS“Anticipate the reception of a public environmental manifesto over the following 5 years.”5-year public trajectory · binding annual reporting
- RESEARCH & INSIGHTSHow do you integrate 24-month behavioral projections into a strategy consulting firm's deliverables?340 consultants · 8 countries · 24 months of projected trajectories
03 — FUNCTION
Marketing & Brand
What people prefer in a test does not tell you what they will do in store, online, or after three months of use.
- Launch an offer or enter a new category
- Raise a price or change a commercial term
- Change packaging or reposition a brand
- Reduce an assortment
CASE STUDIES
- MAJOR BRANDSHow do you launch a men's skincare range without being seen as opportunistic by young men?1.2M men aged 25–45 · 14 profiles · 24 months
- MAJOR BRANDSHow do you modernize the packaging of an iconic beer without losing generational recognition?2.4M European consumers · 18 months of recognition tracking
04 — FUNCTION
Innovation & Transformation
The question is not whether people like the innovation, but what they will have to change for it to work.
- Deploy a new system or tool
- Move from pilot to real scale
- Replace an existing system that still works
- Choose the order and pace of rollout
CASE STUDIES
- ENERGY & UTILITIES“How can a new generation of smart meters be deployed without reactivating historical opposition?”3.8M households · 15 profiles · 36 months
- SOCIAL PROGRAMS“How can a digital benefits-access platform be deployed without increasing non-take-up among the most vulnerable groups?”340,000 potential beneficiaries · 14 profiles · 24 months
05 — FUNCTION
Research & Insights
The need is no longer one study per question, but a permanent capability to investigate decisions.
- Answer a decision question in days
- Maintain a continuous baseline rather than waves
- Compare options before real-world fieldwork
- Industrialize a proprietary method
CASE STUDIES
- RESEARCH & INSIGHTSHow do you integrate 24-month behavioral projections into a strategy consulting firm's deliverables?340 consultants · 8 countries · 24 months of projected trajectories
- RESEARCH & INSIGHTSHow do you integrate a continuous consumer baseline into a major advertiser's internal insights function, alongside external panels?2.4M-profile baseline · 142 internal studies in year one
06 — FUNCTION
Public affairs
A public decision is shaped less by whether it is justified than by how each group interprets it.
- Site infrastructure in a local area
- Introduce new regulation or constraints
- Change public pricing
- Prepare a sensitive announcement
CASE STUDIES
- ENERGY & UTILITIES“How can a 500 MW offshore wind farm be developed off a tourist coast without triggering local opposition that delays the project for five years?”6 siting strategies tested with local stakeholders
- URBAN PLANNING & MOBILITY“How can a tramway be introduced along a historic shopping corridor without driving out the local businesses that give the neighborhood its character?”340 exposed businesses · service launch at month 30 · 36 months projected
07 — FUNCTION
Human resources
One internal rule can produce very different effects depending on the jobs to which it applies.
- Set a workplace presence or organization rule
- Apply one uniform rule to unequal situations
- Deploy a new protocol or tool
- Prepare sensitive internal communications
CASE STUDIES
- HUMAN RESOURCES & ORGANIZATION“How can collective presence be increased without turning an organizational policy into a loss of autonomy?”Profiles combining occupation, commuting constraints and collaboration needs
- HEALTHCARE“ How can a new emergency-care protocol be rolled out without triggering resistance from healthcare teams ? ”2,400 emergency-care professionals · 11 profiles · 18 months
Your next decision
Which decision do you want to explore?
Describe your need. We can point you to the right level of support.
