CREATIVE INDUSTRIES
Test a work
before it meets its audience.
Streaming platforms, studios, music labels, producers, content publishers: generate coherent synthetic audiences to test your formats, pilots, music catalogs and talent decisions, before production or launch.
THE THESIS — CARDINAL PROMISE
A work is not judged in the silence of a focus group. It is judged by what happens between it and its audience: boredom, attention, recommendation, forgetting, feedback.
Our system reconstructs what happens, before the audience lives it.
APPLICATIONS
Three uses for the creative industries.
Development & editorial decisions
Test pilots, series concepts, synopses, formats in development. Simulate reception by differentiated audiences before committing the production budget. Inform green-light decisions with granular audience projections.
Testing finished content & post-production
Evaluate multiple variants of editing, soundtrack, casting, and marketing packaging on coherent synthetic audiences. Detect conversion scenes, drop-off moments, and word-of-mouth levers: before release.
Catalog, talent, release strategy
Anticipate the performance of an artist, a music catalog, a novel before signing or launch. Simulate the ideal release strategy by market, calibrate communication campaigns, choose release windows.
METHODS
Three ways to test a decision.
Comparing what a synthetic-population simulation brings against existing methods.
| AI PERSONAS | TRADITIONAL SURVEYS | IMAGINE ALL THE PEOPLE |
|---|---|---|
| SCALE | ||
| 5 to 10 fixed personas | 500 to 2,000 respondents | Up to 10 million coherent individuals |
| DYNAMICS | ||
| Frozen characteristics | Pre-written questions, static answers | Agents that ask, probe and brainstorm |
| TIME HORIZON | ||
| Assumed current state | Snapshot of the present | Projection of future consequences |
| DEPTH | ||
| One synthetic answer | Aggregated statistical tables | Individual dialogue + collective analysis |
| DATA & SOVEREIGNTY | ||
| Limited demographic data · US public cloud | Personal data collected at scale · Public cloud | Zero personal data · Infrastructure in France · On-premise possible |
METHOD — CREATIVE INDUSTRIES
A fifteen-minute study.
How a test runs on our system, from the brief to the delivered study.
1
You formulate your decision
A question in plain language, phrased the way you would phrase it in the executive committee. No formalism required.
2
The system builds the populations
Target segments are reconstructed from public aggregates and industry data. No personally identifying data enters the system.
3
The agents interview, discuss, brainstorm
The system runs the interviews itself, probes friction points, and proposes alternative scenarios you had not considered.
4
You explore the study
You talk with individual voices, challenge the reasoning, change the decision and watch the impact in real time.
Your next decision
Which decision do you want to explore?
Describe your need. We can point you to the right level of support.
