DECISION INTELLIGENCE
Which decision do you need to test?
A decision does not produce the same effects depending on the populations it touches, the context it lands in and the reactions it triggers. Imagine All The People lets you simulate those trajectories before the real world.
- 01DECISION
- 02POPULATION
- 03SCENARIOS
- 04REACTIONS
- 05ARBITRATION
33 Case Studies executed · 8 decision types
01 — 5 CASE STUDIES
Launch
Test what will drive adoption — or rejection — of something new.
- “What happens if we launch this offer?”
- “Who will adopt first?”
- “Which population can block diffusion?”
- MAJOR BRANDSHow do you launch a men's skincare range without being seen as opportunistic by young men?1.2M men aged 25–45 · 14 profiles · 24 months
- FINANCIAL SERVICES“ How can an instant-credit offer be launched without being perceived as predatory? ”800,000 customers · 18 financial-behavior segments · 12 months
- HEALTHCARE“ How can a new hypertension treatment be launched without being perceived as “ one more pill ”? ”1.8M treated patients · 22 profiles · 18 months
02 — 2 CASE STUDIES
Price
Understand what a price change actually transforms in people's behaviour.
- “How far can we raise the price?”
- “Who stays, who cuts back, who leaves?”
- “Which justification changes acceptability?”
- RETAIL“How can return fees be introduced without harming e-commerce conversion or customer satisfaction?”1.8M e-commerce customers · 13 profiles · 12 months
- URBAN PLANNING & MOBILITY“How can a mid-sized city's paid-parking system be redesigned without harming downtown commercial vitality?”180,000 residents and workers · 13 profiles · 18 months
03 — 11 CASE STUDIES
Reposition
Change perception without destroying the value that was already there.
- “What do we lose if we shift the promise?”
- “Who no longer recognises us after the change?”
- “Is the new promise judged legitimate?”
- MAJOR BRANDS“How can a heritage biscuit brand be repositioned around a ‘guilt-free pleasure’ promise without driving away the family customer base that has sustained it for 40 years?”3.4M consumers · 28 brand territories · 36 months
- MAJOR BRANDSHow do you modernize the packaging of an iconic beer without losing generational recognition?2.4M European consumers · 18 months of recognition tracking
- MAJOR BRANDSHow do you launch a men's skincare range without being seen as opportunistic by young men?1.2M men aged 25–45 · 14 profiles · 24 months
04 — 13 CASE STUDIES
Transform
Change an existing system without triggering the side effects that cancel out the expected benefit.
- “Which practices are we going to break?”
- “Who will actually bear the cost of the change?”
- “Which adaptations will appear?”
- URBAN PLANNING & MOBILITY“How can a tramway be introduced along a historic shopping corridor without driving out the local businesses that give the neighborhood its character?”340 exposed businesses · service launch at month 30 · 36 months projected
- HUMAN RESOURCES & ORGANIZATION“How can collective presence be increased without turning an organizational policy into a loss of autonomy?”Profiles combining occupation, commuting constraints and collaboration needs
- RETAILAnticipate how the bulk-food aisle will evolve over 5 years in a general retailer.3.4M shoppers · 13 attitudes-to-bulk profiles · 60 months
05 — 2 CASE STUDIES
Reform
Test a new rule on the populations that will actually have to live with it.
- “Who cannot comply?”
- “Which effects does the rule produce outside its target?”
- “Which support measure changes acceptability?”
06 — 1 CASE STUDIES
Arbitrate
Compare several possible futures before making a decision that is hard to reverse.
- “What does each option produce, and for whom?”
- “Which option can still be recovered if it fails?”
- “On what horizon do the options diverge?”
07 — 12 CASE STUDIES
Anticipate
Explore what can happen when behaviours evolve over time.
- “Where are we in two years if nothing changes?”
- “Which event can tip the trajectory?”
- “Which population crosses the threshold first?”
- HEALTHCAREHow do you restore ROR vaccination coverage in lagging areas without triggering national polarization?2.4M parents · 18 hesitation typologies · 24 months
- ENERGY & UTILITIES“How can a 500 MW offshore wind farm be developed off a tourist coast without triggering local opposition that delays the project for five years?”6 siting strategies tested with local stakeholders
- PUBLIC POLICY“Anticipate adoption of a shared-mobility plan in low-density areas over 5 years.”2.4M rural workers · 60 months of trajectories
08 — 6 CASE STUDIES
React
Test a response when time, trust and cascading reactions become critical.
- “Should we speak now?”
- “What happens if we acknowledge the uncertainty?”
- “Which response limits the cascade?”
- FINANCIAL SERVICES“How should a publicly disclosed cyberattack be handled without worsening the loss of trust?”5 communication strategies compared on the same population
- CRISIS MANAGEMENT“How can a product recall for a batch defect be initiated without turning a safety operation into a brand crisis?”240,000 units affected · 5 scenarios · 90 days
- CRISIS MANAGEMENT“How can a company respond within 48 hours to a whistleblower's disclosure of a questionable internal practice without worsening the loss of market value?”1.8M stakeholders · 21 typologies · 72-hour cascade
Your next decision
Which decision do you want to explore?
Describe your need. We can point you to the right level of support.
