William Yattah
Chief Revenue Officer
For more than twenty years, William Yattah has worked at the intersection of technology and market research, consistently at moments when new technologies were transforming the industry.
After working at Microsoft, he joined Toluna in 2004, a pioneer of digital panels, and contributed to the transformation of this young technology company into a global insights leader.
In 2019, he continued this culture of innovation by founding Discussnow, a SaaS platform that reinvented conversational research through messaging applications. Discussnow was acquired by Bilendi in 2021 and became Bilendi Discuss.
At Imagine All The People, William now leads revenue and go-to-market with the same conviction: putting technological breakthroughs to work in new ways of understanding people, their behavior and their decisions.
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