Demo
Product · Overview

See your decisions
before you live with them.

Imagine All The People builds the populations your decisions will encounter, simulates their reactions, and reveals what could make those decisions succeed, fail, or tip.

See how it works
Population synthétiqueAperçu · 10 000 000 individus
  • Nadia#01 204 771
  • Gérard#02 918 043
  • Inès#03 447 190
  • Claire#04 812 337
  • Samuel#05 663 028
  • 10 000 000individus
  • 24structures comportementales
  • Availableentretiens individuels
Calibrated on public data. No personally identifying data.
A different scale of understanding

A population is not
an average.

  1. 10 000 000individus
  2. 1individu
  3. son raisonnement
  4. the population
  5. 1decision

Imagine All The People lets you move continuously from the population to the individual — then from the individual back to the collective structure — to inform a decision before you make it.

A decision · simulated

What happens if
TGV prices become
more predictable ?

  • DecisionPricing policy
  • PopulationLong-distance travelers
  • Scenarios3 compared
  • HorizonOne week

Predictability outweighs price level, including among the most price-sensitive travelers.

TGV train passing through a French city at the end of the day
The system turns a pricing question into a simulatable problem, interviews the population, and compares possible futures.
Lecture décisionnelleExtrait du dossier
  • Pricing grid announced three months in advanceBroadest support
  • Price cap per journeyAdhésion nette
  • Dynamic pricing unchangedRéserve persistante

Price uncertainty acts as a cost in its own right. Reducing it changes booking behavior even before prices themselves change.

Qualitative output: no quantified projection is produced without dedicated calibration.
Inside the product

From decision
to simulation.

Build

The population is instantiated.

Coherent individuals, not average segments.

Each individual has a situation, constraints, and habits that are mutually consistent, calibrated against public statistics and, where relevant, client data.

Population synthétiqueTypologies structurantes
  • Inès#03 447 190
  • Claire#04 812 337
  • Samuel#05 663 028
  • Karim#06 105 552
  • Michèle#07 233 908
  • Immediate adoptionConstraints acceptable
  • Conditional adoptionSubject to a trade-off
  • Wait-and-seeDecision deferred
No personally identifying data enters the system.

Interview

Agents conduct the interview.

Contextual follow-ups, not a closed questionnaire.

The agent identifies a point of friction during the interview and returns to it until the reasoning is explicit.

Entretien · agent dynamiqueIndividu #07 233 908
  • AgentIf this service were available next month, would you use it?
  • Individual #07 233 908Probably, provided I knew what it would replace. I already use two tools for the same thing.
  • AgentWhat would make you give up one of those two tools?
  • Individual #07 233 908Knowing I could keep my history. Starting from scratch costs me more than the subscription itself.
Follow-up 04/09 · every answer stays attached to the individual who gave it.

Simulate

The scenarios are compared.

The entire population is exposed to each option.

Reactions are replayed across the full population, scenario by scenario, over the selected time horizon.

Comparaison de scénariosHorizon · six mois
  • Scenario A · Phased rollout, announced in advanceBroadest support
  • Scenario B · Immediate rollout with compensationAdhésion nette
  • Scenario C · Immediate rollout with no compensationRéserve persistante
  • ComparisonScenario by scenario, same horizon
Individual reactions

  • « Finally, clear and simple. I book without stress. »

    Individu #04 812 337

  • « Interesting, but I want to see the terms first. »

    Individu #05 663 028
Qualitative reading drawn from the simulated interviews, without extrapolation.
A new category

Observe.
Generate.
Simulate.

ScaleA sample size defined by the research protocolThe number of profiles depends on the tool and setupPopulations that can comprise millions of individuals
DepthQuestionnaires and interviews with real peopleResponses generated from the supplied contextSimulated interviews, follow-up questions and brainstorming
Time dimensionOne-off or repeated measurements over timeTime-based hypotheses explored using the supplied contextSimulated developments over the horizons studied
TraceabilityStudy responses and data, depending on the designSources and history accessible depending on the setupFrom aggregate results to the simulated responses behind them
PanelsObserve
  • ScaleA sample size defined by the research protocol
  • DepthQuestionnaires and interviews with real people
  • Time dimensionOne-off or repeated measurements over time
  • TraceabilityStudy responses and data, depending on the design
IA générativeGenerate
  • ScaleThe number of profiles depends on the tool and setup
  • DepthResponses generated from the supplied context
  • Time dimensionTime-based hypotheses explored using the supplied context
  • TraceabilitySources and history accessible depending on the setup
Imagine All The PeopleSimulate
  • ScalePopulations that can comprise millions of individuals
  • DepthSimulated interviews, follow-up questions and brainstorming
  • Time dimensionSimulated developments over the horizons studied
  • TraceabilityFrom aggregate results to the simulated responses behind them

From simulation to recommendation.

Drawing on the populations it creates, the questions it asks and the brainstorming sessions it generates, Imagine All The People formulates strategic and operational recommendations based on checked data and the findings from its analyses.

When uncertainties remain, the system can ask further questions, generate new populations or rerun analyses to deepen its recommendation. It goes beyond reporting responses to propose a course of action.

To compare several scenarios, rerun them on exactly the same population, retaining the same synthetic individuals.

Under the hood

A simulation infrastructure,
not a collection of prompts.

  • Coherent population

    Individuals whose situations, constraints, and behaviors remain mutually consistent at every scale.

  • Dynamic agents

    Agents that conduct interviews, detect friction, and follow up instead of simply running through a questionnaire.

  • Temporal simulation

    The ability to replay a decision over a chosen horizon, from one week to several years.

  • Explainable reasoning

    Every aggregate can be unfolded down to the individual interviews and arguments that produced it.

  • 10 000 000Simulatable individuals
  • 1 000+Parallel tests
  • 76Markets covered

A public benchmark for synthetic population generation. The protocol compares generation methods by measuring their deviations from reference statistical distributions. View the benchmark and its limitations

Validation

Simulation only has value
if it holds up against reality.

Validation is part of the infrastructure, just like population generation or interview execution. It relies on four operations controlled by the scientific team.

The protocols, comparison datasets, and their limitations are detailed in the Science section. See validation and calibration →

By function

One infrastructure.
Different decisions for different functions.

Executive leadership, strategy, marketing, innovation, research, public affairs, or human resources: each function can use Imagine All The People for different decisions.

  • Executive leadership
  • Strategy
  • Marketing & Brand
  • Innovation & Transformation
  • Research & Insights
  • Public affairs
  • Human resources
Explore by function
Your turn

Which decision
do you want to test ?

  • Testing a price increase
  • Launching a new offer
  • Comparing two messages
  • Preparing a brand overhaul

Free trial, no credit card required. Your data remains confidential.

Your next decision

Which decision do you want to explore?

Describe your need. We can point you to the right level of support.

Talk about your project →

Are you preparing
a structural decision?

Test it before you commit to it.

Request a demo