Claire#04 812 337
“Probably not. But I find it rather unfair.”
- Unfairness
- “What feels unfair to you?”
- Lack of consultation
Perceived fairness
Product · Dynamic agents
An answer is only
the start of the interview.
Our agents interview each individual, detect hesitation, contradiction, or friction, then decide what to ask next.
They do not run through a fixed questionnaire. Each interview evolves based on the answers received.
Question askedWould this new pricing change your habits?
- Claire
« Probably not. But I find it rather unfair. »
- Agent
What feels unfair to you: the price itself, or the way it is applied?
- Claire
« It is not really the amount… »
Friction detectedPerceived fairness
The principleOne question.
One question.
Then every interview follows its own path.
The question is the same. What follows depends on each answer.
Question asked to everyone
“Would this new pricing change your habits?”
Samuel#04 812 908
“No. It would not change much for me.”
- Low impact
- “Why would it make little difference to you?”
- Occasional use
Low exposure
Inès#04 813 244
“It mainly depends on the amount.”
- Price
- “At what amount would it become a problem?”
- Comparison with an alternative
Price sensitivity
The next question is not written in advance.
Changing scale100 000 individus.
100 000 individus.
100,000 different interviews.
One shared opening question. Then as many trajectories as there are individuals interviewed, all conducted simultaneously.
1question
038 291QuestionAnswer
038 292QuestionAnswerFrictionFollow-upInsight
038 293QuestionAnswerFollow-up
038 294QuestionAnswerFollow-upAnswerContradictionFollow-upInsight
038 295QuestionAnswerFrictionFollow-upAnswerInsight
038 296QuestionAnswerContradictionFollow-up
038 297QuestionAnswerFollow-upAnswerInsight
038 298QuestionAnswer
+ 99,992 interviews conducted in parallel
The same process, repeated for every individual in the population.
- 7–12follow-ups per interview
- 20–30on complex cases
- 1 000+parallel processes
Two different methodsA questionnaire asks.
A questionnaire asks.
An agent investigates.
- Path
- QuestionnaireDefined before the interview
- Dynamic agentEvolves with the answers
- Next question
- QuestionnairePredetermined
- Dynamic agentDetermined by what was just said
- Frictions
- QuestionnaireCollected if anticipated
- Dynamic agentDetected during the exchange
- Contradictions
- QuestionnaireRarely explored
- Dynamic agentCan trigger a follow-up
- Depth
- QuestionnaireLimited by the protocol
- Dynamic agentPursued until the reasoning is clear
Going deeperThe first answer
The first answer
was not the right answer.
74 %No
“Would you accept your bank branch closing?”
Stated response · simulation exampleThe interview continues · 6 follow-ups
- Why?
- “I still need it.”
- In what situations?
- “Actually, I rarely go there…”
- So what bothers you about it?
What the interview reveals
“It is not really the branch I would miss. It is the feeling that our area is being abandoned yet again.”
Emerging frictionRegional neglect
Stated response≠Underlying reason
What we had not anticipated
Discover what you did not know you needed to ask.
An interview that follows the answers eventually moves beyond the initial scope. The real issue behind a decision is not always the one written into the protocol.
- Planned questionPrice
- Contradiction followed upStated intent ≠ behavior
- Emerging topicTrust
Case · Crisis & reputation00:30 — the crisis breaks.
00:30 — the crisis breaks.
01:30 — you know why.
Within an hour, Imagine All The People turns thousands of reactions into usable understanding.
- 00:30
The alert lands
The new announcement triggers a wave of negative reactions.
- 00:38
The question is framed
“What is really driving the rejection?”
- 00:44
The interviews begin
5 400
people are interviewed simultaneously.
and 5,397 other conversations, all different.
- 01:14
The underlying reasons emerge
- Perceived fairness
- Trust
- Price
- Lack of consultation
- Fear of change
- 01:30
You know
where the risk lies.
“It is not really the price. It is the way it is being imposed on us.”Individual interview · “long-standing customers” typology
- 3frictions majeures
- 4scenarios explored
- 5 400individuals interviewed
The team can now test what calms the situation, what makes it worse, and what could turn it around.
From insight
to conversation.
A conclusion is only useful if you can understand what produced it. Every result can be linked back to the individual interviews, follow-ups, and reasoning that made it emerge.
Discover Explainable AIYour turnWhich decision
Which decision
do you want to explore ?
- Test an offer
- Understand opposition
- Explore a friction point
- Comparing two messages
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