COMPANY · OUR STORY

From two people to ten million synthetic humans.

It all begins with a conversation in the summer of 2024.

Two years later, Imagine All The People builds synthetic populations and synthetic societies, explains their reactions and can conduct a study from end to end.

GENESIS

It all begins in the summer of 2024 with a conversation between François Pachet, an artificial intelligence researcher, and Bruno Walther, an entrepreneur with a background in marketing, strategy and public decision-making.

They share the same observation: companies and governments make decisions that sometimes affect millions of people without being able to truly test reactions at scale. In France, the pension reform particularly struck them.

They begin, almost for fun, to imagine a system capable of anticipating those reactions. But they quickly hit a limit: combining the personal data required to build such a system is legally and operationally too restrictive.

What if the personal data belonged to no one? What if we created doubles that do not exist?

Synthetic individuals, then populations, then societies capable of interacting.

Imagine All The People was born from that intuition.

  1. 2024
  2. Summer 2024First François–Bruno discussions
  3. Winter 2024–2025The synthetic people insight
  4. 2025
  5. March 2025Working prototype
  6. April 2025500 individuals generated on the fly
  7. May 2025Brainstorming between dynamic agents
  8. August 2025Company incorporated
  9. September 2025First client
  10. October 2025Complex constraints integrated
  11. November 2025Populations of 10,000 individuals
  12. November 2025First clients in the United States
  13. 2026
  14. February 2026Expansion into Asia
  15. March 2026Populations of 100,000 individuals
  16. Avril 2026Expansion into Africa
  17. May 2026Populations of one million individuals
  18. JUNE 2026

    Synthetic societies

    From population to society.

    Individuals are no longer only represented and questioned. They observe one another, influence one another, form groups and evolve together.

  19. JUNE 2026

    Explainable AI

    The end of the black box.

    The system no longer only gives a result. It shows how that result was produced.

    Every result can be understood, traced and challenged.

  20. July 2026Populations of ten million individuals
  21. SEPTEMBER 2026

    Guided studies

    From the problem to the complete study.

    Imagine All The People no longer starts only from a population to build. The system starts from the problem to solve and builds the study protocol.

    You bring a problem. The system builds the study needed to illuminate it.

TODAY

What Imagine All The People has become.

10,000,000

simulatable individuals

SYNTHETIC SOCIETIES

Interactions and collective dynamics.

EXPLAINABLE AI

Conclusions whose reasoning can be traced.

GUIDED STUDIES

From the initial problem to delivery.

2024: an idea.

2025: a technology.

2026: a complete decision system.

What if you tested
your next decision?

State your decision. See the future it produces.

Explore the product