€1,000/month excl. VAT, 50,000 interactions, online sign-up.

Business subscription is designed for professionals who use Imagine All The People on recurring cases in their daily practice, autonomously, without structural methodological support. Three typical profiles fit especially well.

In-house research teams at large companies and institutions. Research teams at consumer-goods advertisers, insurers, major service groups and public-sector organizations. These teams use the system on regular tactical cases, concept tests, campaign evaluations, message iterations, packaging tests, continuous consumer baselines, alongside their long-standing external panels, reserved for strategic, high-stakes studies.

Senior strategic planners in agencies and consultancies. Strategic planners in communications agencies, media agency planners, senior consultants, senior researchers at research institutes. These professionals use Imagine All The People to prepare their client recommendations, ahead of or during an engagement, without necessarily needing the Enterprise infrastructure or a white label.

Demanding marketing teams in continuous use. Marketing teams that want to continuously test every evolution of their offering: packaging, promise, price, channel, message. This iteration capability turns research from a downstream validation exercise into an operational decision tool: marketing can arbitrate between several creative variants before producing any of them physically.

If you recognize yourself in one of these three profiles, Business subscription is probably your best engagement model. If your situation calls for a custom configuration, dedicated senior support or reinforced regulatory requirements, see our Enterprise plan instead.

Transparent public pricing. Business subscription is billed at €1,000/month excl. VAT with no commitment, or €800/month excl. VAT with an annual commitment: a 20% discount for the longer term. These prices are public, displayed on this page, and contractually binding for Imagine All The People. No hidden fees, no unannounced extras, no billing surprises.

A monthly quota of 50,000 interactions included. Your plan includes 50,000 interactions per month: the unit of account of our system, explained in detail below. This quota comfortably covers regular professional use: typically 5 to 10 mid-sized simulations per month, or light continuous use across several dozen quick test sessions.

Additional interactions billed as you go. Beyond the monthly quota of 50,000 interactions, additional interactions are billed at a unit rate that decreases with volume. Usage-based billing avoids arbitrary overcharges: you pay precisely for what you consume beyond the plan, without having to move to a higher tier. The unit rate for additional interactions is shown transparently at sign-up.

A 15-day free trial, no strings attached. Before subscribing, you can try Imagine All The People free for 15 days, with a dedicated evaluation quota of interactions. The trial lets you validate the system on your real cases before any financial commitment. No credit card is required to start. After 15 days, you freely choose to subscribe to the Business plan or walk away: no automatic billing.

The interaction is the unit of account of our system. It is a single exchange between a dynamic agent and a synthetic individual: a question asked, an answer returned, possibly a contextualized follow-up. This unit reflects the real computing cost of our infrastructure and enables transparent billing proportional to your actual usage.

How many interactions do real cases actually use? Three concrete reference points to interpret your quota.

A full mid-sized simulation typically uses 5,000 to 15,000 interactions. A population of 500,000 to 2 million synthetic individuals, 15 to 20 typologies interviewed, 3,000 to 5,000 individual interviews with 8 to 12 follow-ups per person on average: 24,000 to 60,000 elementary exchanges, part of which is reused methodologically. With 50,000 monthly interactions, you typically cover 5 to 10 mid-sized simulations per month.

A quick concept test or iteration typically uses 500 to 2,000 interactions. A restricted synthetic panel of 100,000 to 300,000 individuals, 5 to 8 typologies interviewed, a few hundred interviews with limited follow-ups: a light footprint suited to exploratory tests early in development. With 50,000 monthly interactions, you cover several dozen quick tests.

A comparative scenario exploration typically uses 8,000 to 20,000 interactions. Several strategic scenarios tested in parallel on the same synthetic population: comparing ad messages, price variations, trade-offs between positionings. This configuration uses more, but stays within the standard monthly quota.

These reference points are indicative. Your actual usage depends on the complexity of your cases, the granularity of the typologies involved and the volume of contextualized follow-ups. Your subscription dashboard shows your usage in real time and helps you anticipate any overruns.

Full access to the simulation system. Instantiate calibrated synthetic populations, run dynamic interviews with our agents, project behaviors over several months, compare scenarios in parallel, and receive results as a queryable inquiry dossier. The system's full capabilities are available from Business subscription, with no premium feature reserved for higher tiers.

A dedicated API you can plug into your internal tools. Our API exposes synthetic populations, dynamic agents and interview protocols through documented endpoints. Plug the system into your internal tools: research brief platforms, tracking dashboards, strategic planning environments, marketing steering tools. Integration is included in the plan, with no structural extra cost. The API's technical documentation is available from sign-up.

Built-in Explainable AI for full traceability. Every insight traces back to the individual interviews that produced it, every projection rests on its reasoning paths, every dominant scenario can be explained in the real terms of the populations concerned. This full traceability is not a premium feature: it is structural, and included from Business subscription.

Email support with a guaranteed response within 24 business hours. Your team has direct email access to our technical team for any methodological, technical or operational question. Response time is guaranteed within 24 business hours, included at no extra cost. Dedicated senior methodological support is not part of Business subscription: it is available with Enterprise.

Continuous system updates. You benefit at no extra cost from every evolution of the system: methodological improvements, new calibration benchmarks, technical extensions, significant scientific publications. Our commitment to continuous scientific output, documented in the Science section, feeds directly into your practice.

Monthly, with no long-term commitment. The Business plan at €1,000/month excl. VAT can be canceled at any time with one month's notice. You make no duration commitment: you remain free to stop the subscription as soon as your needs change. This flexibility builds a kind of commercial trust that is rare in high-end B2B.

Annual commitment with a 20% discount. If you are certain you will use Imagine All The People for at least twelve consecutive months, the annual commitment lowers your price to €800/month excl. VAT: a saving of €2,400 excl. VAT over the full year. The price is locked for the commitment period, with no risk of an increase mid-year. The annual commitment renews automatically unless canceled one month before its term.

Autonomous online sign-up. Sign-up happens directly on our platform, with no prior conversation with our sales team required. Create your account, pick your plan, enter your billing details and start immediately. Pay by card (Visa, Mastercard) or SEPA direct debit: your choice, with no surcharge either way.

Transparent, exportable billing. Invoices are issued automatically at each billing date and available in your client area. They comply with French and European accounting requirements for integration into your management systems. A usage summary details your actual consumption of the monthly quota: you know precisely what you use and can adjust your plan if needed.

Sales support as your needs evolve. If your needs change, regular quota overruns, a wish to move to Enterprise, a complex technical configuration question, our sales team can help. Moving from Business to Enterprise is seamless, with no interruption of use and no loss of historical data.