PRODUCT · THE API
An API that puts you in charge.
Integrate your synthetic populations into your internal systems, your business tools, your own AI agents. Query them from your existing workflows, call on them for every decision, keep them alive at the rhythm of your organization.
THE CONCEPTUAL SHIFT
From one-off deliverable to permanent simulation capability.
The default mode of a simulation is the one-off case: a decision to inform, a population calibrated for it, an inquiry dossier delivered to the decision-maker. It structures most of the cases in our library.
The API serves a different, complementary use: it turns the one-off deliverable into a permanent capability engaged over several years. It is not a matter of intensity but of nature of use.
What is produced
ONE-OFF CASE
A deliverableCONTINUOUS API
A permanent capabilityWhat is supported
ONE-OFF CASE
A decisionCONTINUOUS API
A practiceOver what timeframe
ONE-OFF CASE
20 to 30 minutesCONTINUOUS API
YearsThis shift opens concrete uses: a marketing team continuously tests every evolution of its offering with results in 48 hours; a research institute multiplies its operational capacity while preserving its signature methodology; an in-house research team absorbs tactical requests autonomously while reserving external panels for strategic, high-stakes studies. These uses only exist because the synthetic population becomes queryable infrastructure.
HOW THE API WORKS
Populations preserved, endpoints exposed, orchestration by the client.
Populations preserved and regenerated
Once built for a client, a synthetic population is preserved in our system and regenerated at the frequency the use requires: weekly for a continuous barometer, monthly for a consumer baseline, quarterly for trajectory tracking. Regeneration incorporates the evolution of public calibration data and tracks behavioral dynamics over time without rebuilding the population at every request.
Endpoints exposed across three service families
Our API exposes three families of services calibrated for continuous use: instantiating coherent synthetic populations along the client's proprietary segments, running dynamic agent interviews on the client's questions, and projecting behaviors over several months with complete methodological traceability. Each family is documented, versioned, and secured by authentication protocols suited to large-account requirements.
Integration into the client's internal tools
The API plugs into the client's existing tools: research brief platforms, report management systems, internal dashboards, strategic planning environments, marketing steering tools. Integration runs as a dedicated project with the client's technical teams, with methodological support from ours to calibrate proprietary segments and validate consistency against existing methodologies.
Orchestration by the client, as a principle
Once integration is in place, the client orchestrates the uses. The client's teams define the questions, calibrate the scenarios, and contextualize the insights for their internal stakeholders or their own end clients. Our system executes the underlying processing: it does not replace the client's methodological competence, it expands their operational capacity. This clear division preserves the partner's methodological identity and avoids any brand dependency.
THE THREE ENGAGEMENT MODES
One-off case, continuous API, white-label partnership.
| One-off case | Continuous API | White-label partnership | |
|---|---|---|---|
| Nature of the engagement | A deliverable dedicated to a high-stakes decision | A permanent simulation capability integrated into the client's tools | Underlying infrastructure, invisible to the partner's end client |
| Typical duration | 20 to 30 minutes from brief to inquiry dossier | Annual baseline contract, renewable | Multi-year contract with dedicated technical calibration |
| Deliverable to the client | A queryable inquiry dossier grounded in the simulation | Answers to API requests at the defined cadence | No direct deliverable; the partner produces their own |
| Brand visible to the end client | Imagine All The People | Imagine All The People to the direct client | Only the partner's brand; we remain invisible |
| Typical uses | High-stakes C-level decisions, crises, transformations | Continuous baselines, iterative tests, signal tracking | Research institutes, media agencies, consultancies |
A WHITE-LABEL PARTNERSHIP CASE
RESEARCH & INSIGHTS
White-label API integration for an international research institute.
An international research institute, €90 million in revenue, present in 8 countries, faced a competitive threat from an American player positioned on AI-augmented research. It was losing historical large accounts. The API integration partnership we built let the institute divide its lead times by five on multi-market studies, while fully preserving its brand, its signature methodology and its client relationships. Two large accounts won back from the American competitor represented €3.2 million in recurring revenue in the first year. Data sovereignty was a decisive commercial factor in the reconquest.
Read the full case →FOR WHOM AND FOR WHAT
Five API engagement configurations we serve today.
Research institutes in white-label partnership
A research institute wants to offer its clients continuous barometers or behavioral projections without building the simulation infrastructure itself.
The API is exposed under the institute's brand, with results integrated into its own deliverables. The economic partnership aligns with its revenue model.
Media agencies with continuous barometers
A media agency continuously tracks a brand's reception, a campaign's impact, the evolution of perceptions across its watch sectors.
The API feeds the agency's dashboards weekly or monthly, with qualitative zoom available on the relevant typologies.
Consulting firms with behavioral projections
A consultancy advises its clients on strategic decisions that hinge on how real populations will react to scenarios that have not yet happened.
The API lets the firm project its recommendations onto the client's customer typologies, with full traceability and a case defensible before an executive committee.
In-house research teams at major advertisers
A research team internalizes the tracking of its customer base and no longer wants to depend on one-off external studies for every operational question.
The API becomes the research team's infrastructure, queried by business teams at every decision, with a continuously regenerated baseline.
Marketing teams with continuous iterative testing
A marketing team iterates on campaigns, positionings and message variants at a pace no longer compatible with the classic research cycle.
The API enables quick testing of variants on the target population, with results in under an hour and several versions compared in the same dossier.
A research institute, an agency, a consultancy or an in-house research team?
The white-label API integration architecture adapts to widely varying configurations. Our partnership team can scope with you the parameters of an integration adapted to your organization: preservation of your brand and signature methodology, technical calibration on your proprietary segments, sovereignty and confidentiality guarantees. Integration runs as a dedicated project with your technical teams, through to operational activation.
See deployed partnerships →Read the guide: integrating populations into an agent architecture →