SECURITY · CONFIDENTIALITY & ISOLATION
Security is in the nature of our product: not bolted on top.
No personal data processed. No pooling of client questions. No use of client data for self-training. Three structural guarantees that make impossible three categories of risk our competitors can only mitigate.
THE CONCEPTUAL SHIFT
Security through the structure of the product, not through a defensive layer.
Most players present their security through their certifications and audits. We have those too. At our competitors, however, these protections limit risks their raw material makes inevitable. Classic panels handle personal records exposed to leakage. Social listening aggregates identifiable profiles. Generative AI SaaS reuses its clients' prompts to train its models.
Our architecture makes these risks impossible; it does not merely limit them. Our synthetic populations are generated mathematically, without ever collecting personal data. Every simulation stays compartmentalized by construction: one client's questions are never visible to another. The prompts you send us feed no shared learning system.
THE THREE STRUCTURAL GUARANTEES
Three categories of risk made impossible by the structure of our product.
A structural absence of personal data.
Our synthetic populations are not collected from real individuals: they are generated mathematically from aggregated statistical constraints, calibrated on public data. We hold no respondent files: no emails, no phone numbers, no identified individual behaviors. Proprietary data provided by a client is anonymized before integration. No leak of personal data is possible, because there is no personal data to leak.
Strict isolation of client questions.
Every simulation is isolated by construction: the questions asked, the scenarios tested and the results produced are visible only to the client concerned and to the teams directly assigned to their mission. No internal dashboard aggregating usage, no telemetry, no pooling across clients. A merger-acquisition or crisis communications can be prepared with us without passing through a system exploitable by others. Isolation is logged, enforceable and auditable.
No use of client data for self-training.
Unlike generative AI SaaS platforms, Imagine All The People never reuses its clients' questions, scenarios and parameters to improve its models. The guarantee is structural, our architecture contains no self-training mechanism on client inputs, and contractual, documented in our terms and our large-account clauses. It covers the full lifecycle: during the simulation, after delivery, at the end of the contract.
WHAT STRUCTURALLY SETS US APART
Confidentiality and isolation compared by category of player.
| Classic panels | Social listening platforms | Generative AI SaaS | Imagine All The People | |
|---|---|---|---|---|
| Processing of personal data | Real personal records at the heart of the model | Identifiable public data aggregated at scale | Variable across configurations | None, populations generated mathematically |
| Isolation of the questions asked | Compartmentalized per mission, but internal aggregation possible | Questions sometimes visible for platform optimization | Prompts often reused for model training | Strict isolation by construction, enforceable and auditable |
| Self-training on client prompts and data | No, but reuse of proven methodologies | Variable, per the terms of service | Generally authorized in the terms of service | Structurally impossible, no self-training mechanism |
| Risk of personal data leakage | Structurally present, personal raw material | Structurally present, identifiable data | Present depending on configurations and model leaks | Structurally impossible, no personal data |
| Contractual documentation | Standard GDPR clauses, sector DPAs | Variable clauses, often unfavorable to the client | Standard clauses, reuse generally authorized | Structural commitments, contractualized and enforceable |
CRISIS MANAGEMENT
CRISIS MANAGEMENT
Responding within 48 hours to the media disclosure of a contested internal practice.
This case illustrates the weight of strict isolation of client questions. A listed European industrial group was preparing its response to the imminent publication of an investigation into a morally contested internal practice. The strategic, reputational and market stakes were high. The questions our teams had to handle, stakeholder mapping, communication sequencing, trade-offs between acknowledgment and defense, preparation of reactions from the board and reference shareholders, were absolutely confidential. No leak, no pooling, no internal trace shared beyond the directly mobilized team was acceptable. Our architecture of strict client-question isolation allowed the mission to run under the confidentiality conditions the group required. The protocol was validated without reservation by the group's legal counsel and compliance department before activation.
Read the full case →HOW THESE GUARANTEES TRANSLATE
Enforceable contractual guarantees and structural GDPR compliance.
Our three structural guarantees translate into precise contractual commitments and into GDPR compliance that is not achieved through fixes: it flows from the very nature of our processing.
No processing of personal data.
Under the GDPR, processing personal data presupposes information relating to an identified or identifiable natural person. Our synthetic populations do not fall under that qualification: they are not natural persons. This legal qualification considerably simplifies our clients' own obligations when they use us. Our detailed legal analyses are available for the legal teams who wish to examine them.
Anonymization of the proprietary data provided.
Proprietary data provided for calibration, internal segments, consumption histories, loyalty data, is anonymized before integration according to documented protocols. Anonymization under the GDPR presupposes irreversibility: we keep no link with the original identifiers. Once anonymized, this data no longer falls under the GDPR, which contractually simplifies our clients' commitment.
Specific, enforceable contractual clauses.
Our terms and our specific large-account contracts explicitly document the absence of self-training on client inputs, the isolation of questions across missions, and the destruction of proprietary data at the end of each contract. These clauses are enforceable: a client can, in case of doubt, commission an independent external audit to verify compliance. We structurally accept this type of audit, with the governance procedures it entails.
Compliance with sector requirements.
Some sectors, financial services, healthcare, insurance, regulated industries, impose compliance requirements beyond the general GDPR. We document our compliance with these sector requirements case by case, with the players concerned and their supervisory authorities. This documentation is provided on request to the compliance teams preparing our onboarding in their organizations.
Does your legal or compliance team need detailed documentation?
Our legal analyses on the GDPR qualification of our processing, our standard contractual clauses, our proprietary data anonymization protocols, our commitments not to use client inputs, our independent external audit procedures: all of it is available for the legal teams, compliance teams and large-account procurement leads preparing our onboarding in their organizations. Our team can organize a dedicated session with your internal experts.
See our ethical governance →