No conclusion
without its reasoning.
Every result can be linked back to the individuals, responses, and reasoning that produced it. From the aggregate result down to the individual interview.
« Predictability matters more than price level. »
Claire · #04 812 337« What costs me most is not knowing in advance. »
Samuel · #05 663 028« I can accept a higher price if it remains understandable. »
Inès · #03 447 190« I am more willing to accept it when the rules are the same for everyone. »
Malik · #02 118 904« I want to be able to compare before I commit. »
67% is not an answer.
It is the top of a chain of reasoning.
- 67 %Selected scenario
- 3Explanatory dimensions
- 21Typologies
- 12 480Interviews used
- 1IndividualClaire · #04 812 337
« What costs me most is not knowing in advance how much I will pay. »
A conclusion can be unfolded.
Price predictability increases acceptance, even when the average price remains higher.
Result #SIM-2048 · scenario B- Agent
What really bothers you about this pricing?
- Claire
It is not so much the amount. It is having to keep checking prices.
- Agent
What if the price were known three months in advance?
- Claire
I would book earlier, even if it were sometimes slightly higher.
One opinion is an anecdote.
Ten thousand coherent lines of reasoning reveal a structure.
- « I want to know in advance. »
« I want to be able to compare. »
« I refuse to keep monitoring prices. »
« Stability has value. »- « I would rather pay a little more and be able to decide. »
- Predictability42 %
- Fairness21 %
- Room for maneuver16 %
- Habits12 %
- Trust9 %
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Not all of them let you understand how those answers were produced.
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