RESEARCH & INSIGHTS
The synthetic foundation
for your proprietary methodologies.
Research firms, polling institutes, strategic planning agencies, research departments of major advertisers: white-label a foundation of synthetic populations and dynamic agents into your existing methodologies, via an API dedicated to your organization.
THE THESIS — CARDINAL PROMISE
The value of a research institute is not in the data it collects: it lies in the methodology that turns it into understanding. Today that methodology is missing a foundation: the populations that no one can recruit at scale any more.
Our system is that foundation. It lives under your brand, within your methodology, inside your client relationship.
CASE STUDY: INTERNATIONAL RESEARCH FIRM
“ How can a research institute deliver its enterprise clients a behavioral study across 5 European markets in 3 weeks, when a classic panel methodology would have required 4 months and a tripled budget? ”
Deployed for a European research institute: white-label integration via a dedicated API · 840,000 synthetic profiles generated across 5 countries according to the institute's proprietary segments · 8 client studies conducted in the first year · the institute's signature methodology preserved
The institute faces a recurring client demand it can no longer serve profitably: fast behavioral studies across several European markets, with delivery timelines incompatible with classic panel recruitment schedules. Two enterprise clients from the CAC 40 are ready to shift part of their budget to an American competitor offering “AI-powered research”: perceived as modern and fast, but with opaque methodologies that worry internal research departments.
The institute's leadership is looking for a solution that preserves its signature methodology, its client relationship, its positioning as a trusted third party. A platform that would replace its added value is not an option. It needs an underlying foundation, invisible to its end client, that multiplies its operational capacity without diluting its brand.
What the system revealed
The institute keeps 100% of its brand and its client relationship.
The institute's end client never sees our system. They receive a report on the institute's letterhead, in its template, signed by the consultants they know. The methodology described in the report is the institute's signature methodology, augmented by a “synthetic segments” layer that appears as the institute's own methodological innovation. No brand dependency is created.
Production timelines are cut by a factor of 4 to 6.
Where the classic panel methodology required 4 months (6 weeks of recruitment + 4 weeks of collection + 6 weeks of analysis), the augmented methodology delivers the same depth in 3 weeks. The institute can now respond to requests its competitors turn down for lack of time. It captures a market segment pre-empted on fast turnaround.
Billed fees increase, they do not decrease.
Counter-intuitively, the institute does not lower its fees despite reduced internal costs. It raises its perceived value: multi-market studies, behavioral projections, synthetic-agent brainstorms: capabilities its enterprise clients value highly. Margin per study grows by +34% and annual study volume by +42%.
What Imagine All The People did that no one else could have done
We expose, via an API dedicated to the institute: the generation of coherent synthetic populations according to the institute's proprietary segments (the institute defines its segments, we instantiate them), the conduct of dynamic agent-based interviews (contextual follow-ups, brainstorms, one-to-one dialogues), and behavioral projections over several months or years. The institute orchestrates, our system executes. The visible methodology remains the institute's own.
No research SaaS platform offers this partnership architecture. No AI-research competitor offers full white-labeling. No public-cloud solution preserves the data sovereignty that institutes must guarantee to their European clients.
- MULTI-MARKET STUDY TIMELINES
- cut by 4 to 6x
- MARGIN PER STUDY
- +34%
- ANNUAL STUDY VOLUME
- +42%
APPLICATIONS
Three uses for research and insights.
Enriching proprietary methodologies
Add a coherent synthetic-population capability to your existing signature methodologies: without changing the brand, the protocol, or the deliverable. Your consultants keep control of the methodology, our system provides the population foundation that expands your operational capacity.
New offers for your clients
Create offers you could not propose with classic panels: multi-year prospective studies, multi-market tests on tight deadlines, synthetic-agent brainstorms, behavioral projections. Price these offers at their true value: they do not exist elsewhere.
Dedicated API & sovereignty
Integrate our foundation via an API dedicated to your organization, hosted in France on infrastructure your European clients expect. Your study data remains yours. Your proprietary segments remain yours. Our system operates under your governance, not ours.
METHODS
Three ways to test a decision.
Comparing what a synthetic-population simulation brings against existing methods.
| AI PERSONAS | TRADITIONAL SURVEYS | IMAGINE ALL THE PEOPLE |
|---|---|---|
| SCALE | ||
| 5 to 10 fixed personas | 500 to 2,000 respondents | Up to 10 million coherent individuals |
| DYNAMICS | ||
| Frozen characteristics | Pre-written questions, static answers | Agents that ask, probe and brainstorm |
| TIME HORIZON | ||
| Assumed current state | Snapshot of the present | Projection of future consequences |
| DEPTH | ||
| One synthetic answer | Aggregated statistical tables | Individual dialogue + collective analysis |
| DATA & SOVEREIGNTY | ||
| Limited demographic data · US public cloud | Personal data collected at scale · Public cloud | Zero personal data · Infrastructure in France · On-premise possible |
OTHER CASES
Three other deployed partnerships.
MEDIA AGENCY: WEEKLY PANEL
“How can a media agency deliver its enterprise clients a weekly European panel across 8 markets in 48 hours?”
Synthetic population of 1.4 million profiles generated according to 12 national socio-demographic grids · 12 markets covered · the institute's signature methodology preserved
The study was billed at +180% versus an equivalent classic 3-country study. The end client signed an annual baseline contract to renew the study 4 times a year: a capacity it would never have ordered under a classic panel methodology. The institute created a new annual-offer category through this setup.
- MARGIN PER STUDY
- +180%
- RECURRING CONTRACT CREATED
- 4x/year
CONSULTING FIRM: SCENARIO PROJECTIONS
“How can 24-month behavioral projections be integrated into the deliverables of a strategy consulting firm?”
340,000 synthetic profiles generated according to the agency's media targets · 8 creative variants tested · 21 dynamic follow-ups
The agency shortened its creative development cycle from 6 weeks to 8 days. It now bills its enterprise clients on an “creation + integrated test” model: a package no competitor can offer at this velocity. Three of its enterprise clients brought back in-house budgets they had outsourced to digital-native agencies.
- CREATION + TEST CYCLE
- 6 weeks → 8 days
- OUTSOURCED BUDGETS RECAPTURED
- 3 enterprise clients
IN-HOUSE RESEARCH DEPARTMENT: CONTINUOUS BASELINE
“How can a continuous consumer baseline be integrated into a major advertiser's in-house research department, alongside external panels?”
Projection over 120 months of behavioral trajectories · 9 typologies of relationship to consumption, work, and mobility · full methodological traceability
The firm created a new “Long-term behavioral scenarios” offer that no traditional competitor proposes. It priced it three times higher than its classic market studies. Two ministries, one region, and a major European institution signed multi-year annual mandates: a client segment the firm had not previously reached.
- NEW OFFER CATEGORY
- priced at 3x
- NEW SEGMENTS CAPTURED
- 2 ministries + 1 region
METHOD — INSTITUTE PARTNERSHIP
A partnership that protects your brand.
How a white-label API integration runs, from discovery to the first client deliverable.
1
You define your proprietary segments
Your consultants formalize the socio-demographic and behavioral segments you use in your signature methodologies. We instantiate these segments as synthetic populations. Your segments remain yours: we do not reuse them elsewhere.
2
We connect an API dedicated to your organization
A dedicated API is deployed for you, with data governance you control. The infrastructure is hosted in France. Your European clients get the sovereignty guarantee they expect.
3
Your consultants orchestrate, our system executes
Your consultants use our API within their signature methodologies to generate populations, conduct dynamic interviews, and project scenarios. The methodological expertise stays with you. The operational capacity is expanded.
4
Your end client sees your brand, your report, your deliverable
The deliverable to the end client carries your brand, your template, your methodological signature. We never appear on the front line. You bill the value created. We bill our infrastructure foundation via an API subscription sized to your usage.
Your next decision
Which decision do you want to explore?
Describe your need. We can point you to the right level of support.
