DECISION INTELLIGENCE
Test acceptability before the decision becomes a conflict.
Infrastructure, regulation, pricing changes, reform, transition, closure: every public decision is received simultaneously by groups with different constraints and different capacities to adapt. Imagine All The People lets you observe those reactions before the announcement.
Public affairs = acceptability before conflict
02 — THE DECISIONS THIS FUNCTION HAS TO MAKE
Decisions, not issues.
- Site infrastructure in a local area
- Introduce or tighten regulation
- Change public pricing
- Launch a reform or transition
- Close a service, site, or route
- Open a consultation
- Prepare sensitive communications
03 — WHY TRADITIONAL METHODS ARE NOT ALWAYS ENOUGH
What standard approaches can miss.
- Opinion polls measure support in principle, but rarely the acceptability of a concrete constraint.
- Consultations attract those who are already mobilized and miss the silent populations who are affected.
- Social listening captures expression, not the true distribution of cost.
- Opposition can organize faster than traditional evaluation methods.
04 — WHAT WE ENABLE YOU TO SIMULATE
What becomes possible to test.
- How different groups interpret the same measure under different constraints
- The formation of alliances between groups with little obvious reason to align
- The cascade: what turns a local dispute into a wider conflict
- Real capacities to adapt, and how unequal they are across local areas
- The effects of an exemption, delay, or support measure
- The moment acceptability tips
CORE MECHANISM
A public decision is not received by a single public opinion, but by groups with different room to adapt.
Between the decision and its acceptability lie the groups concerned, their own interpretations, the alliances that form, and the cascades that begin.
Simulating this chain helps identify before the announcement which population bears the real cost of the measure, and which adjustment actually changes the trajectory.
- Decision
- Groups concerned
- Interpretations
- Alliances / opposition
- Cascade
- Acceptability or conflict
05 — POPULATIONS INVOLVED
Populations involved.
- Citizens and users
- Directly affected local residents
- Local elected officials
- Associations and intermediary bodies
- Local economic actors
- Media and opinion relays
- Institutional stakeholders
06 — MECHANISMS TO OBSERVE
Mechanisms to observe.
- Diverging interpretations
- Alliances and opposition
- Cascade
- Unequal capacity to adapt
- Perceived compensation
- Shift into conflict
07 — CASE STUDIES
Decisions of this kind already tested.
- PUBLIC POLICY“ How can a ZFE be deployed in a metropolitan area without triggering a revolt among workers living on the outskirts? ”3.2M residents · 28 car-use profiles · 24 months
- PUBLIC POLICYHow do you introduce progressive carbon taxation on fuel without triggering another social crisis?8.2M French workers · multi-year trajectory
- ENERGY & UTILITIES“How can a 500 MW offshore wind farm be developed off a tourist coast without triggering local opposition that delays the project for five years?”6 siting strategies tested with local stakeholders
- URBAN PLANNING & MOBILITY“How can a tramway be introduced along a historic shopping corridor without driving out the local businesses that give the neighborhood its character?”340 exposed businesses · service launch at month 30 · 36 months projected
- URBAN PLANNING & MOBILITY“How can a historic city center be pedestrianized without driving away downtown residents?”420,000 residents and workers · 36 months of trajectories
- ENERGY & UTILITIES“How can the planned closure of a thermal power plant be managed in its host territory?”1.1M residents and workers in the employment area · 14 profiles · 60 months
08 — IN YOUR WORK
How this fits into the function’s day-to-day work.
- 01PROJECT
- 02LOCAL AREAS
- 03STAKEHOLDERS
- 04SCENARIOS
- 05CASCADES
- 06STRATEGY
- Before a consultation: identify the populations the consultation will not bring in.
- Before an announcement: test several formulations and several implementation sequences.
- During implementation: track tipping signals rather than the volume of expression.
RELATED DECISIONS
Related decision types
- ReformTest a new rule on the populations that will actually have to live with it.
- AnticipateExplore what can happen when behaviours evolve over time.
- ReactTest a response when time, trust and cascading reactions become critical.
- ArbitrateCompare several possible futures before making a decision that is hard to reverse.
Another function
- Executive leadershipThe decisions with the greatest consequences are judged by their indirect effects, which often become visible too late to correct.
- StrategyA strategic scenario describes a future; that future depends on what real populations will do.
- Marketing & BrandWhat people prefer in a test does not tell you what they will do in store, online, or after three months of use.
- Innovation & TransformationThe question is not whether people like the innovation, but what they will have to change for it to work.
- Research & InsightsThe need is no longer one study per question, but a permanent capability to investigate decisions.
- Human resourcesOne internal rule can produce very different effects depending on the jobs to which it applies.
Your next decision
Which decision do you want to explore?
Describe your need. We can point you to the right level of support.
